TUR

Lead magnet · Free playbook

AI-native distribution without portfolio spray

The same constraints we run at The Unnamed Roads: three Focus bets, honest status badges, one claim page per experiment, and human gates on anything consequential.

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The playbook (v0)

  1. 1. Cap Focus at three. Everything else is Monitor or Parked. Public badges must match your real attention budget.

  2. 2. One validation contract per Focus bet. Expected outcome, claim surface, redistribution asset, kill/pivot date.

  3. 3. Ship one claim page before content volume. FAQ schema, canonical URL, proof block — then IndexNow after human Approve.

  4. 4. Instrument CTAs in PostHog. Track cta_click and venture engagement with a site property. Ignore vanity pageview walls.

  5. 5. Agents draft; humans gate. Publish, outreach and production deploy stay Level 3+. No autonomous mass send.

Deeper reading: Company OS

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