TUR

The Unnamed Roads

AI venture studio · Three Focus bets. Measured learning. Agents only where the workflow is proven.

Org chart · The Unnamed Roads

Studio · Platform LIVE

CEO

Chief Executive Officer

Sets direction; Company OS turns evidence into the next decision.

Claude

AI AGENT TEAM

CISO

Chief Information Security Officer

Owns platform security. Monitors fail2ban, UFW, and access posture.

Claude

CFO

Chief Financial Officer

Claude

Sales Agent

Lead Intelligence & Outreach

Surfaces signals for human-approved outreach — never autonomous send.

Claude

CTO

Chief Technology Officer

Owns technical roadmap, architecture, and delivery systems.

Claude

CMO

Chief Marketing Officer

Owns distribution experiments, Field Notes cadence, and publish gates.

Claude

Live projects

Portfolio with three Focus bets

Focus projects run measured growth experiments. Monitor projects stay visible. Publishing and outreach always need a human gate.

FamilySportsPrintSaaSStudio

Family

Föräldraledighetsplaneraren

Personal leave plan for Swedish parents

Focus

A clear parental-leave plan that makes days, pay and trade-offs visible before the family decides. Organic Swedish SEO/AEO is the acquisition path.

Proof signal

Complete plan

View venture

Sports

The Hockey Analytics

Sweden Club Pack / league intelligence

Focus

Making Hockey Data Human. Proactive league intelligence for SHL/HA leaders — evidence-backed analyses before another dashboard is enough.

Offer

Club Pack beta

View venture

Studio

The Unnamed Road

Studio Field Notes & distribution hub

Focus

Evidence-based Field Notes from an AI-native venture studio — decisions, cost, outcomes and playbooks. Human gates on publish and outreach.

CTA

Subscribe

View venture

Sports

The Hockey Brain

Modern hockey analytics consulting

Monitor

Modern data stack + flexible engagement model delivering on-demand hockey analytics squads for teams that want measurable tactical advantages without full-time hires.

Mode

Monitor

View venture

Print

The Atomic Network

Hyperlocal print distribution

Monitor

B2B hyperlocal print campaigns on OSM + PostGIS. Infrastructure is live; GTM and pilot pricing validation remain the next commercial step.

Mode

Monitor

View venture

Data Infrastructure

The Data Labelers

Validated training data with audit trail

Coming

Training data you can trust — with proof. Multi-annotator validation, confidence scoring, and full EU AI Act documentation delivered within 72 hours.

Label accuracy

92%+

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Print

The Print Route

Print routing from webhook to doorstep

Monitor

Two-sided print routing platform. Retailers send orders via webhook – providers accept, produce, and ship with full tracking synced back automatically.

Mode

Monitor

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Portfolio

EIK

Data engineering & full-stack development

Active

Data Engineer in Stockholm. Modern data stack, Python automation, and scalable web solutions. n8n, Streamlit, Databricks, data chat agents.

Experience

10+ years

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SaaS

The Agent Fabric

Enterprise AI agent infrastructure

Monitor

B2B content surface on distributed AI agents, edge deployments and sovereign AI. Visible, but outside the daily Focus growth queue.

Mode

Monitor

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SaaS

The Price Lab

Clean price tags. Done in 5 minutes.

Monitor

No printer. No stress. Pick a design, enter your price — get professional price tags delivered straight to your store.

Mode

Monitor

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SaaS

AI Automation Fabric

Card-first automation studio for small teams

Monitor

Describe your workflow, get a clear estimate, and receive a production-ready automation with AI handover docs so your team can run and evolve it in-house.

Status

Monitor

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Service AI

UTKO Service Platform

Nordic service platform for outdoor product support

COMING

Nordic service platform for robot lawn mowers and battery-powered outdoor products. Built for booking, repair tracking, and zone-by-zone expansion.

Status

Coming

View project

Family

Bebischecklistan

Nesting checklists for new parents

Monitor

Companion Family concept. Measured, but not in the daily Focus growth queue until it earns its own validation contract.

Mode

Monitor

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Studio

TUR Company OS

Control plane for venture execution

Focus

The operating system behind the studio: decisions, approvals, outreach and durable learning with human gates.

Mode

Focus

View venture

Studio

MeshGuard

Agent governance and approval policy

Concept

Policy and guardrail layer for agents: permission boundaries, approval levels and auditable execution.

Mode

Concept

View venture

Family

Baby Sellpy

Second-hand decision support for parents

Idea

Early idea in TUR Family for better resale decisions around baby products. Not in active Focus distribution.

Mode

Idea

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Family

TUR Bilkalkyl

Cost transparency for car ownership

Idea

Idea-stage consumer calculator for Swedish households evaluating car ownership costs.

Mode

Idea

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Family

TUR Bostadsplanering

Housing planning decisions for families

Idea

Idea-stage decision support for Swedish housing trade-offs and timing.

Mode

Idea

View venture

SaaS

TUR Travel Tools

Travel capabilities for assistant workflows

Concept

Capability experiments for AI assistants that need structured travel search and booking context.

Mode

Concept

View venture

SaaS

Data Conversation Prototype

Conversational analytics interface

Concept

Prototype for asking business questions in natural language with grounded operational context.

Mode

Concept

View venture

Powered by TUR Company OS

The operating system behind every venture decision

TUR Company OS is the control plane for this studio — portfolio hierarchy, approval gates, event memory and measured learning loops. Agents draft and execute inside proven workflows; humans keep governance at consequential boundaries.

10+

Live ventures

3

Focus bets

Signal → Lesson

Learning loop

Decision-first

Every action traces to a signal, decision, expected outcome and human correction — not a dashboard metric wall.

Focus · Monitor · Parked

Three Focus bets run measured experiments. Monitor ventures stay visible. Parked work does not compete for daily attention.

Human approval gates

Publish, outreach and production deploy never run autonomously. Mobile approvals keep velocity without losing control.

The thesis

Learning loop before agent swarm

An AI-native venture studio where decisions, experiments and outcomes compound in Company OS — agents execute proven workflows under human approval gates.

decision-first growth Focus · Monitor · Parked Field Notes organic distribution GEO / AEO IndexNow human publish gates self-hosted where it pays cost-aware model routing PostHog growth evidence

Evidence before automation

Signal → decision → work → outcome → human correction. Agents join only after the workflow is stable enough to evaluate.

Three Focus bets at a time

THA, TUR Field Notes and Föräldraledighetsplaneraren run measured experiments. Everything else is Monitor or Parked.

Organic visibility in the AI era

Canonical claim pages, answer-engine FAQ, Field Notes and product tools — not autonomous blog spray across every domain.

Daily pipeline

How the studio ships learning every day

Ingest signals, draft under MethodPolicy, approve on phone, publish only with a gate. Self-hosted jobs still power research and IndexNow where useful.

  1. Morning

    Growth + inbox signals

    PostHog Focus funnels, Raindrop/Gmail learning labels and Tech Pulse digest surface at most three mobile decisions.

    PostHog · Company OS · Resend

  2. Research per Focus bet

    Each Focus project keeps one active validation contract. Distribution packs stay bounded to one claim surface + one redistribution asset.

    Validation contracts · Field Notes

  3. Draft with MethodPolicy

    Marketing and development drafts run free-first models under spend gates. Deterministic policy still owns approvals and budgets.

    OpenRouter · Inngest · MethodPolicy

  4. Approve on phone

    Linear Mobile / operator approvals. No autonomous outreach, publish or production deploy from an agent.

    Approve · Defer · Reject

  5. Publish with a separate gate

    Approved drafts can commit, deploy and IndexNow after Level 2/3 policy. Outcomes return to Growth Memory.

    GitHub · Vercel/Netlify · IndexNow

Stack

Tools we deploy daily

Every OS phase has named tools so partners can see exactly how we sense, compose, deploy, and audit autonomous ventures.

ORCHESTRATE

Workflow automation

n8n runs 23 active workflows. Every schedule, API call, conditional branch, and Telegram notification.

AI

LLM stack

LiteLLM proxies all model calls. Gemini 2.5 Flash runs article generation for 6 sites. Groq handles keyword scoring. Costs tracked per site.

Numbers

What the stack actually costs

Rough monthly cost to run Focus distribution, self-hosted jobs and the Studio site — not a claim of zero-headcount autonomy.

“Self-hosted jobs still run on one Hetzner VPS where they beat managed SaaS on cost. Company OS stays on Vercel + Supabase.”

Hetzner + Vercel · hybrid stack

“Model spend is gated by MethodPolicy and free-first routing. Drafts are cheap; publish still needs approval.”

OpenRouter + MethodPolicy · bounded

“Focus domains first: theunnamedroads.com, thehockeyanalytics.com, tur-parentalleave — Monitor sites stay live but outside daily growth ranking.”

Domains + hosting · Focus first

What this is

The Unnamed Roads

An AI venture studio — one founder, 10+ live projects, self-hosted AI infrastructure.

The Unnamed Roads is an AI venture studio — one person, 10+ live projects, and an AI agent pipeline that handles everything from keyword research to publishing.

The entire stack is self-hosted on a single Hetzner VPS managed by Coolify. n8n orchestrates ~23 workflows. LiteLLM routes LLM calls to Groq and Gemini. OpenClaw commits markdown to GitHub. Netlify and Vercel deploy. Total cost: ~400 kr/month.

This site is where I write about what I'm building, what breaks, and what it actually costs to run AI infrastructure at this scale. No fluff. Just systems.

Fully self-hosted

Coolify + Hetzner replaces 2 300+ kr/month in managed SaaS. One VPS runs everything.

Autonomous publishing

Content research, generation, and publishing run on cron schedules without manual steps.

Telegram-first ops

Every workflow completion sends a Telegram message. Approvals use inline buttons. No dashboards needed.

10+

Live projects

400 kr

Monthly infra

23

n8n workflows

Say hello

Questions about the stack?

If you're building something similar — self-hosted AI infra, multi-site content ops, n8n workflows — I'm happy to talk. No sales pitch, just notes from the field.

Also on Bluesky: @theunnamedroads.bsky.social